Logo design. How to create one? What to consider?
Today’s times and trends require companies to adapt and continuously evolve. The digitization of sales processes, e-offers, and communication via email necessitates the need for a distinctive symbol (logo) for businesses, even for joint promotions (banners, Facebook posts, or other services). A logo is the fundamental identifier of our company, which allows for easy recognition and helps solidify information about us in the awareness of our target audience and the community we cater to.
Before we proceed, please check out our portfolio:
Simplicity and clarity – company logos
Our logo should be simple in its message, but at the same time somehow relate to our business and the industry in which we operate. The simplicity of a logo is best exemplified by the following logos (everyone can easily recognize the brands behind them).
It is evident that major brands do not try to tell their entire story through their logos. Instead, they have become part of the community and have made a lasting impression through a simple logo.
Start creating your logo with a sheet of paper and a pencil. Try to draw a symbol that you think is simple yet conveys something meaningful. You know best what your business is about and what its main theme is, so transfer that onto paper. At this stage, try not to focus on the company name, etc. A logo in the form of a symbol is sufficient, and you can add the company name later. Under no circumstances should you base your design on popular logos, as this may lead to patent claims. Avoid copying clip art or other symbols, as they are also someone else’s property. The simpler the logo, the easier it is to present it in different lights, colors, and sizes. Keep this in mind because when designing a large advertising banner or a small Facebook post, you may encounter difficulties if your logo is too complex to be edited.
You can independently transfer your idea to the computer or send it to us for us to create a graphic design that will serve you later. We deliver our logo designs in formats such as JPG (for preview purposes), PDF, TIFF, and EPS, allowing them to be applied in business card designs, promotional posts, posters, banners, TV commercials, or easily edited (thanks to PSD).
Article tags: how to make a logo, what is a logo, logotype vs. logo, logo design, company logo.